For Chambers of Commerce
Your best Ambassador greets visitors, knows every member, and never misses a chance to say "let me connect you." Chamber Ambassador does that job on your website, 24 hours a day, in any language, for all of your members at once.
When someone types "I need a plumber who does weekend emergency calls" or "where can I host a holiday party for 40 people," your Ambassador knows which member businesses actually fit the request, not just which categories exist in your directory.
Live at the Kenosha Area Chamber of Commerce since March 2026
A real kind of conversation, at an hour no front desk covers.
The problem
Every chamber knows the pattern. Visitors land on your site looking for a business, an event, or a reason to join. What they find is a category dropdown and a search box. So they call, and your staff spends another afternoon answering "do you know anyone who does X?"
Meanwhile the visitor who showed up at 9 PM found nothing, and nobody will ever know they were there.
Your members pay dues to be found. Your staff has better things to do than be a human directory. Your website should be doing this job.
Meet your Ambassador
Chamber Ambassador is an AI assistant that lives on your website and represents your chamber the way your best volunteer would.
Ask in plain language. "Mexican restaurant," "basement flooding," "somewhere to host 40 people." It answers with actual matching members, with phone numbers and websites, and every dues-paying member in a category gets seen. Fairness is built in.
Upcoming events with dates, locations, pricing, and registration links, pulled fresh from GrowthZone every few hours.
It notices membership interest, shares benefits and pricing when asked, and hands warm leads to your staff with the full conversation attached.
When someone needs a human, it collects their name and contact info and emails your team instantly, with context, so nobody starts the conversation cold.
English, Spanish, French, whatever arrives. One of our first real conversations was a full apartment search conducted in French.
The Monthly Member Visibility Report shows which members got found and what visitors asked for. Board-ready, and your membership director will quote it in renewal calls.
A true story
8:30 PM
One evening last spring, the owner of a brand-new business landed on the Kenosha Area Chamber's website after hours. The Ambassador there (his name is Kenny) greeted them, walked them through what membership includes, answered every question, and connected them with the membership director by morning.
That business joined the chamber. They also left with a list of 63 member businesses in their industry to start building relationships with.
No staff time. No missed opportunity. No "sorry, we're closed."
"Kenny answers the questions our visitors actually ask, at the hours they actually ask them."
Dave Strash, President & CEO, Kenosha Area Chamber of Commerce · placeholder quote pending video interviewWhat makes it different
Your AMS gives each member one category. That's fine for browsing. It's useless for how real people actually search.
So before your Ambassador ever answers a question, we build your Member Intelligence Database: we read every member's actual website and write a rich profile of what they really do, who they serve, and what makes them different. Members without websites get profiles too. Coverage is 100%, not "most."
Then it stays fresh automatically. New members are profiled the night they're added. Every night, forever, without anyone lifting a finger.
This is a standalone data project most chambers would pay thousands for once. It's included, and it never goes stale. It's also why "Mexican restaurant" returns Mexican restaurants, not the burger chain that happens to share a category.
How it works
You share GrowthZone access and pick your Ambassador's name and colors. About an hour of your team's time, total.
We sync your roster, profile every member, load your events, and train your Ambassador on your chamber: your staff, your programs, your voice.
Your web person pastes one snippet. Your Ambassador is live, and we watch the first weeks of real conversations closely and tune as it learns your community.
Every launch is a dedicated two-week Launch Sprint with a scheduled start date. See available dates below.
See it live
Kenny is the Ambassador at the Kenosha Area Chamber of Commerce, our founding chamber, serving real visitors right now. Open their site and ask him for a plumber, this weekend's events, or what membership costs.
What's included
No setup fee. Any tier.
Pricing
Up to 500 members
$195/month
$0 setup fee
500 to 1,000 members
$295/month
$0 setup fee
1,000+ members
$395/month
$0 setup fee
Billing starts the day your Ambassador goes live, not the day you sign. And if your board isn't sold after 60 days live, cancel with one email. No exit fee, no remaining obligation, and you keep the enriched member database we built. We can offer this because no chamber has wanted to give their Ambassador back.
Every chamber gets a dedicated two-week Launch Sprint. Next available launch dates: July 20 and August 3. Claiming a date puts a card on file, and nothing is billed until your Ambassador is live.
Ready when you are
Online claiming with card on file opens shortly. Until then, this form reaches Matt Carlson directly and holds your place on the launch calendar. You'll hear back within one business day.
Prefer to talk first? So would we. Book 30 minutes, put us on a Zoom with your whole board, or just email engage@southport.ai. But if you've seen enough, the form below is all it takes.
Questions chambers ask
An AI assistant built specifically for chambers of commerce. It lives on your website, answers visitor questions in plain language, helps people find your member businesses and events, and captures membership leads for your staff. It's a product of Southport AI & Automation.
Generic chatbots read your website and guess. Chamber Ambassador connects to your GrowthZone data and adds a layer no one else builds: a profile of every member based on what their business actually does, refreshed nightly. That's the difference between "here are businesses in the Contractors category" and "here are the three members who actually handle basement flooding."
Yes, GrowthZone is our native integration: member roster, categories, and both chamber and community calendars, including event pricing and registration links. Using a different AMS? Ask us. The platform is built to add integrations.
They get profiles too. We generate a searchable profile from their name, category, and available information, so 100% of your members are findable. Members without an online presence arguably benefit the most.
Two weeks from kickoff to live, as a scheduled Launch Sprint. Your team's total time investment is a few hours, mostly reviewing and reacting.
$195, $295, or $395 per month based on member count. No setup fee. Billing starts at go-live, and the Board Meeting Guarantee covers your first 60 days. Full details in the pricing section above; we don't hide numbers behind a sales call.
No. The only technical step is pasting one snippet into your website, which takes your web person about five minutes. We handle everything else.
Yes. When a visitor wants a human, your Ambassador collects their name and contact info and emails your team immediately with the full conversation, so your staff follows up warm, not cold.
Your member data is used to serve your visitors, full stop. It runs on private infrastructure, it isn't sold or shared, and if you leave, you keep the enriched member database we built.
Southport AI & Automation, founded by Matt Carlson, a chamber member himself since 1997. Chamber Ambassador grew out of Kenny, the assistant we built for the Kenosha Area Chamber of Commerce, where it serves real visitors every day.